You're in
Let's make you iconic.
Welcome to your custom branding experience.
What we're about to build together isn't just a visual identity - it's the thing that shows up in every room you're not in, has conversations on your behalf, and makes the right people feel like they've found exactly what they were looking for.
This process is deep by design. We start with who you actually are, who you're actually for, and what no one else in your space is doing. Everything we create comes from that foundation - and only from that foundation.
Inside this portal, you'll find everything you need to know about our time together. We are SO excited to get started!
xx, Ariel
Your project roadmap
Every custom project moves through the three signature phases of our branding process.
Where your brand is born.
We start by going deep. Your strategy session is where we align on your vision, your audience, your positioning, and the creative direction we're building from. This is the foundation everything else is built on.
By the end of this phase, you'll have your...Where your identity takes shape.
This is where it all comes to life. We design your full brand identity system rooted in everything we built in Phase 1, and deliver it as a complete picture at once.
By the end of this phase, you'll have your...Where your brand goes live.
Your website is your 24 hour sales person. It does the heavy lifting of getting your people to take action. If your brand strategy and design are the foundation of who you are, your website is the machine that communicates that to the masses.
By the end of this phase, you'll have your...Working together
What to expect
Here's how we stay in sync, keep things moving, and make sure you always know where your project stands.
Project Communication
All project communication between you and our team will take place inside Honeybook. From here on out, you'll be working closely with our project manager, Amy. Messages can be accessed via your Honeybook portal and will also be sent directly to your email inbox, so you can reply from wherever is easiest.
Weekly Project Updates
Every Monday, you'll receive a project update from Amy, our project manager. You'll always know exactly where things stand, what's in progress, and what's coming next. You can also reach out to Amy at any time with questions - she's your point of contact throughout the entire project.
Response Times
We'll do our best to respond to you within 24 hours during Monday–Friday business hours.
Feedback Timelines
With each project deliverable, we'll include a feedback deadline. To keep the project on track, we ask that all feedback is submitted by or before that date.
We completely understand that life happens. If you need more time on a specific deliverable, just let Amy know and we'll work it out. If an extension hasn't been requested and feedback isn't submitted within 7 business days, that deliverable will be considered approved and we'll move forward.
Revisions
Custom projects include multiple dedicated rounds of revisions built into each phase. We go back and forth until everything feels exactly right. The more specific your feedback, the faster and better we can refine. We want to hear what you loved just as much as what you want to change - both matter.
After Your Project is Done
Once your final files and website are in your hands, you have everything you need to show up exactly the way you should. Your Brand Hub lives online and is always accessible. And we're always here if you need anything down the road - just reach out.
Before your strategy session
Your next steps
Two things to do before we jump on our strategy session. Check each one off as you go.
Complete your brand intake questionnaire
This helps us get to know your business & prep for our strategy session. The more details you can include here, the better! We want to know everything about your business and the people you serve.
This must be completed at least 48 hours before your strategy session.
Book your strategy session
Grab a slot that works for you. This is a deep-dive session with Ariel where we align on your vision, your audience, your positioning, and the creative direction we're building from. It's one of the most important parts of the entire process - come ready to go deep.
